I laughed through “The Celery Incident“, a teaser episode from the new season of Portlandia; Steve Buscemi plays a sad sack salesman at Produce Sales Headquarters, taken to task for the sorry state of his account – celery – on the vegetable totem pole.
It’s pretty funny; in the episode, heirloom tomatoes, kale and brussels sprouts are the hot, sexy IT foods (bacon and corn play some parts, too), while celery struggles for some love. It did make me wonder if in reality kale has its own marketing board; no question kale (and healthy, green food in general) has gone viral over the past few years. But as far as I know kale ads aren’t taking the place of huge displays of Victoria’s Secret models in Times Square.
I’ve been trying to give celery a second chance in my kitchen. I use it as part of a flavor base – the soffritto – when I start cooking certain soups or sauces, but other than that I find its flavor can be overpowering when used raw or else it goes completely benign and unpleasantly mushy when cooked.
But to get back to kale, the co-star in this pizza recipe: I couldn’t be happier everybody wants some. I kind of hope it’s not just a fad that every restaurant in the land has some version of a kale salad on the menu (not so in France: The Kale Project is attempting to stir the pot). [Read more…]